What is Color Psychology and Why Does It Matter?

Color psychology is the study of how colors affect human behavior, emotions, and perceptions. It explores how different hues can evoke specific feelings, associations, and responses in individuals, impacting their mood, decision-making, and overall experience. This field of psychology examines the psychological effects of colors in various contexts, including marketing, branding, design, and therapy, shedding light on the powerful influence colors have on our thoughts and actions.

Color Psychology Image(s) Source: Color Meanings; Jacob Olesen